Performance Marketing Services

We help your business grow with measurable, scalable, and profitable advertising campaigns.
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Common Problems Brands Face Today

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Advertising Budget Runs Out, Results Unclear

Many businesses have spent large amounts on advertising, but don’t know if it’s actually generating leads or sales.
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Incorrect Target Audience

Ads reach a lot of people, but not those who are truly interested → the result is low CTR and minimal conversions.
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No Optimization & Performance Report

Campaigns are left running without regular evaluation, no A/B testing, and no insights for scaling.

Our Process When Helping You

  • Business & Audience Analysis

    We study your product, target market, and audience behavior to ensure the ad strategy is on target.

  • Defining Strategy & KPIs

    Develop a data-driven campaign plan with clear KPIs such as leads, sales, or ROAS.

  • Creative Production & Copywriting

    Create visuals and ad messages that are engaging, relevant, and conversion-driven.

  • Ad Execution & Optimization

    Run campaigns on the best platforms (Meta, Google, TikTok, etc.) while continuously performing A/B testing.

  • Real-Time Tracking & Reporting

    Monitor campaign performance in detail and with full transparency through an easy-to-understand dashboard.

  • Scaling for Maximum Results

    Optimize campaigns that have proven effective so the results can be bigger and more sustainable.

Our Services

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Digital Advertising Strategy Planning

Develop ad funnel strategies based on business objectives (brand awareness, traffic, lead generation, conversion), including platform selection (Meta Ads, Google Ads, TikTok Ads, Shopee CPAS, etc.).
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Ad Content Creation (Creative & Copywriting)

Produce visual materials (images/videos) and persuasive ad copy in compliance with platform policies, including A/B testing variations.
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Campaign Setup on Advertising Platforms

Set up campaigns in Business Manager, Google Ads, TikTok for Business, or Shopee Ads, complete with ad set structures, ads, and tracking.
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Ad Management & Optimization

Monitor daily/weekly performance and perform scaling, pausing, or targeting changes based on results— including budget adjustments and ad scheduling.
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Retargeting & Remarketing Strategy

Install pixels (Meta Pixel, Google Tag Manager) and create retargeting funnels (e.g., view content → add to cart → purchase) to maximize conversions.
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Campaign Reporting & Analysis

Run ad campaigns directly to marketplace stores to increase top product sales, checkout rates, and GMV, including product & listing optimization.
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Marketplace-Based Advertising (Shopee CPAS / Tokopedia Ads)

Build a strong online presence with a modern, responsive, and user-friendly website—helping your business appear professional and trustworthy.

A Success Story from Our Customer

Since 2017, we have helped over 200 brands run measurable, scalable, and results-driven ad campaigns.
“The team is very open, can give input, and responsive to my needs.”

– Silmi, Fijria Scarf

“So happy to work with TUW Digital! Truly eye-opening. 🤩”

– Sukmawati, Makaffah

“Very satisfied with the design and great service from TUW Digital 🙏😊”

– Afita, Avitaskin

Start Your Social Media Transformation

Contact our team—let’s grow together.

Start Your Social Media Transformation

Contact our team, let’s grow together.

Latest SMM Tips & Insights

The Importance of a Digital Marketing Agency to Support Modern Business Growth

A Digital Marketing Agency is a team—either individuals or a company—acting as a third party to assist clients in carrying out various digital marketing activities such as designing, planning, creating, and managing campaigns.

Why Does Your Business Need Social Media Management?

Social Media Management is often underestimated by many business owners. Most think it’s simply about having a social media account and posting products. In reality, how you manage it is just as crucial. Strategic management can significantly boost engagement, strengthen your brand image, and drive sales.

The Importance of Digital Marketing for Businesses During the Pandemic

It’s been over two years since the COVID-19 pandemic began, limiting movement in many aspects of daily life. Many businesses were forced to shut down due to a sudden drop in cash flow—and this is exactly where Digital Marketing plays a crucial role. By leveraging online platforms, businesses can maintain visibility, connect with customers, and sustain sales despite physical restrictions.

Our Other Digital Marketing Services

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Website Development & SEO Optimization

Build a professional, SEO-friendly website that ranks on Google and turns visitors into customers.
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Design Graphic

Enhance your brand image with creative, high-quality graphic design tailored to all your brand needs.
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End-to-End Social Media Management & Branding

Manage social media end-to-end to boost engagement, branding, and audience trust.

Consult with our team right away by filling out the form below

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FaQ

1. What is Performance Marketing?

Performance Marketing is a digital marketing strategy where you only pay based on measurable results, such as clicks, leads, sign-ups, or sales. With this method, every advertising cost is directly allocated to achieve specific business goals.

2. How is Performance Marketing different from regular advertising?

In regular advertising, you pay based on impressions or campaign duration without guaranteed results. In Performance Marketing, the focus is on ROI (Return on Investment) — you only pay for actions aligned with the agreed targets, such as conversions or sales.

3. What channels does TUW Digital use for Performance Marketing?

We leverage various digital channels such as Meta Ads (Facebook & Instagram Ads), Google Ads (Search, Display, YouTube), TikTok Ads, and other relevant platforms, depending on your audience and business goals.

4. How does TUW Digital determine a Performance Marketing strategy?

We start with a product, target market, and competitor analysis. Then, we design a funnel strategy and select the best channels. Every campaign is run with clear tracking & analytics to ensure every cost delivers optimal results.

5. What are the common KPIs (Key Performance Indicators) used?

KPIs can include CTR (Click-Through Rate), CPC (Cost Per Click), CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), number of leads, or number of sales — depending on the campaign’s objectives.

6. Is Performance Marketing suitable for all types of businesses?

Yes. Performance Marketing can be adapted for SMEs, startups, and large companies, as long as they have clear business goals and a defined target audience.

7. How does TUW Digital optimize campaigns?

We monitor ad performance in real-time, conduct A/B testing, adjust targeting, and optimize content as well as bidding strategies to ensure maximum results.

8. When can I start seeing results?

Initial results are typically visible within 1–2 weeks after the campaign starts, depending on the industry, budget, and strategy used.

9. Does TUW Digital provide campaign performance reports?

Yes. You will receive detailed monthly performance reports, including analysis and recommendations for the next optimization steps.

10. How do I start Performance Marketing with TUW Digital?

Simply contact us for a free consultation. We’ll discuss your targets, define KPIs, and design a strategy tailored to achieve the best results.